TIP OF THE WEEK — WHY CLEANING YOUR CAMERA LENS MATTERS MORE THAN YOU THINK

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Why You Should Clean Your Camera Lens Before Every Shoot

It sounds obvious, but you'd be surprised how often it's overlooked: cleaning your lens before a shoot can make a big difference. Dust, fingerprints, and haze can quietly affect sharpness, contrast, and the overall mood of your image — especially when working with natural light.

A simple wipe with a microfiber cloth takes less than a minute and can save you hours of retouching. It's one of those small habits that makes a difference.

You might not notice the smudge… until you do. Keep a cloth in your bag or buy a lens cleaning kit, and give your lens some love. Your future self will thank you.

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